Though most people including dentists will say that dental health depends on how well the teeth are maintained, regular brushing, hereditary factors are also important. Some people brush their teeth only once a day, yet continue to have excellent teeth even in their eighties, while others are not lucky, and lose most of their teeth, especially molars in their thirties and forties despite brushing their teeth twice a day and visiting dentists regularly. Dental implants are expensive and may not be very effective, root canal will break off as the tooth becomes brittle, so these people have to manage with the teeth they have.

for these individuals who do not have good teeth, there is a large market for soft food which can be easily eaten by a person with few teeth, which is mostly ignored by food companies, hotels and restaurants. These people are unfortunate as most of the food available in the market cannot be eaten by them, so they are looking for soft food which can be easily eaten without causing any strain on the remaining teeth which they have. Eating hard food like rotis, naan,or even peanuts will increase the stress on their teeth, causing pain and only soft foods like pulao, biryani, soup can be eaten without any major problem.

Most people with poor teeth, especially middle aged and senior citizens think that they alone suffer from the problem of limiting their eating to soft food. However in the book “My life in exile” by PP Shirodkar, the author commented on a person who he knew who had to eat only soft food, because he had lost some of his teeth. So though the media and ads show models with perfect teeth, dental problems remain widespread in India, and the market for soft food for meals, snacks is waiting to take off if an entrepreneur is willing to take the risk of understanding dental problems faced in India.