Many professionals in the FMCG sector are surprised by the success of Patanjali in selling food and other items, yet the mainstream media has refused to honestly analyze the reason how a relatively low profile organization could garner so much market share.
However they refuse to acknowledge a major change in indian society and life in the last decade, if a person will not be westernized, good looking enough or well connected, security and intelligence agencies will make completely fake allegations against the person without any proof at all to cheat, exploit and harass the person endlessly wasting tax payer money. Earlier unless the person specifically created problems, the security and intelligence agencies would leave an indian citizen alone.
What money the older person will spend especially on western brands, these officials will falsely claim that it was spent by a younger lazy greedy person who cheated the person, to torture the older person and give the young fraud great powers. For example 8-9 lazy greedy cheater women like goan gsb frauds riddhi siddhi mandrekar, obc slut sunaina, brahmin fraud nayanshree hathwar,naina, veena, ruchika have got lucrative R&AW/CBI jobs at the expense of the domain investor, because of the exploitation system of indian intelligence agencies who refuse to acknowledge hard work, honesty.
Patanjali is one of the very few FMCG companies who will accept and acknowledge their indian customers, who are otherwise victims of impersonation frauds by younger lazy greedy westernized men and women. Single individuals,professionals and small business owners who are not well connected are the greatest victims of the impersonation frauds, facing daily harassment, human rights abuses.
So Indians who are tired of the reign of terror, exploitation of indian security and intelligence agencies in the last few years using hitech weapons, are patronizing Patanjali products hoping to get some protection from the ruthless security and intelligence agencies who cannot be held accountable or questioned.
Till the indian media honestly acknowledges and analyzes the change in Indian society, Patanjali will continue to grow rapidly and as baba ramdev said, it is likely that not maggi noodles, patanjali noodles will become the largest noodle brand in India